STLMade is a movement shining a light on the amazing things our innovative, tenacious, big-hearted people are doing. Supported by a region-wide collaboration of residents, local leaders, institutions, businesses, and nonprofits, we’re proud to help support and promote these stories of a renaissance taking place from the ground up, right here at home.


Artisans of Freedom

These stories of American Craftsmen embody the idea of well-made products and the ethos of Allen Edmonds’s values: Freedom, Equality, Respect, Idealism, Optimism, and the Pursuit of Happiness. The films dig deep and not only showcase the artisans’ craft, but also their thought process and mental space in which they create. American craftsmanship is alive and well.


My Town

We were asked by the America's Farmer Community Outreach Program to visit farming towns across the country and tell the story of rural America’s spirit, pride, innovation and ingenuity. While each town in the series was special in their own unique ways, they shared a spirit that makes "Small Town America" vibrant to this day.


Redefining Normal

In partnership with the Normal Brand clothing company, we've embarked on a series that features people and organizations that redefine the status quo. 



The Spotlight Series

We feel a kinship with those who let a passion for their work guide their lives. The Spotlight Series is a collection of personal vignettes that feature craftsmen, artists, and entrepreneurs.


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