Because Things Have Changed
We all see it in our personal lives. Time crunched and tech savvy, we now avoid “Interruption Marketing”. Tivo, voice mail and spam folders - we can filter out the noise. We do our research before buying. iPads, smartphones, laptops - everything is online. Print ads and TV spots now seem quaint by comparison. Expensive and increasingly ineffective as well. Google, YouTube and company websites are prefered over waiting for a TV commercial to tell us what to buy.
The media landscape has changed, and for companies that are progressive, innovative and forward-looking, engaging online content is the way of the future. If you have a mission, a sense of passion and a vision for how your company can make the world a better place, you can benefit greatly from this trend.
Engage and connect with your target audience
At Once, our mission is to champion smart companies doing good things. Science, technology, innovation are power tools when wielded with compassion. We are documentary filmmakers passionate about engaging the audience you care most about reaching. Stop buying ad space and start connecting instead.
We bring companies' brand stories to light through the power of film. We put companies in a flattering light with short films shot in true documentary style. Films so compelling that people actually seek them out, watch them and share them. Films so authentic and moving that they connect through the heart - a place where buying decisions are made.
At Once, we approach our work like art – not marketing. And we approach our clients not as cash cows but as champions of a cause with an important story to tell. We serve smart companies doing good things. We focus on the authentic, the flattering and the fascinating. The stuff that makes a company special, different and better.
Make it authentic and compelling
At Once, we’re masters of the interview. We keep our subjects authentic. Their stories succinct and interesting. Their messaging on target. They’re the stars of our films because they are the companies they represent. We make them look great on film.
We shoot everything on location. And with all the production value of movies and television that audiences have come to expect. HD cameras, jibs and cranes, lights, steady cams, underwater cameras - the works. Beautiful lighting, silky smooth camera moves, and crisp clean audio – we earn our cinematography awards on every shoot. And we do it all in a low-impact and respectful manner. We understand that our client’s place of business isn’t a Hollywood movie set. Our light and fast documentary filmmaking approach ensures that your business stays productive while we're there.
Our edit team is one of the best in the country. Tellys, AIGAs, Addys – our post-production team has won them all. No big egos here, though; we see filmmaking as very much a collaborative affair. We partner with our clients to produce a finished film that looks and feels true to them. We craft and polish until it’s a perfect piece - one that has the desired effect on the audience and on the client’s bottom line.
And that, after all, is the goal here at Once Films.